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  • Now Get the Benefit of InSource Membership Without the Cost

    Now Get the Benefit of InSource Membership Without the Cost

    Part of this year’s new attitude around InSource is a more open and sharing environment. We will again resume a free membership model and continue to offer great programs and content to a more inclusive membership.

  • InSource Forums

    InSource Forums

    The forums are a great place to connect directly with other members of InSource. As a registered member you have free access to read, reply, and even ask questions of the many members in the InSource network. To get started just click on the “Forum” link in the site navigation above.

  • What’s new for InSource in 2010?

    What’s new for InSource in 2010?

    2010 is an important year for all of us but especially so for InSource. Why? In 2010, we’re making a promise to our members to get back to basics and that means a return to the very things our members told us they liked most about InSource. Glenn Arnowitz and Andy Epstein began with a vision years ago to bring inhouse creative leaders together around a table to discuss issues close to the heart of everyone. The funny thing we discovered by doing this: the issues were common across the board. These roundtable discussions yielded some great “best practices” that were found to be the real value of InSource. InSource was born out of this idea of sharing.

[ 0 ] September 2, 2010

Overcoming Death Threats to Creativity

ecently I was reading an article Ideacide (14 Ways to Kill Creativity) and thought, now this could lead to something good. But, let’s spin the concept a bit to see how we can overcome the death threats to creativity. In the article, Youngme Moon, author of Different: Escaping the Competitive Heard, shared thoughts from her video, “My Anti-Creativity Checklist,” on how to stifle creativity.

[ 0 ] August 31, 2010

InSource Opinion Poll: How visible is your creative team within your company?

Support services like design can take a back seat to revenue-generating areas of the firm. Yet no one can deny the value of a well-managed brand and clear, consistent communications. Becoming true partners with marketing, corporate communications and product development teams is key to making the value of design known

[ 0 ] August 31, 2010

Career Tip: Take Your Lunch – Please!

According to a survey by our company, executives interviewed said their average lunch break is 35 minutes, seven minutes less than what they reported five years ago. Taking a mid-day break is important because it allows you to recharge and renew your creative juices. If possible, step away from your desk and take a walk [...]

[ 0 ] August 30, 2010

Dynamic Collateral Creation for Marketing

Often when I work with marketing and creative services organizations, a piece of technology that is usually missing is Dynamic Authoring, or Content software. For some reason, there isn’t recognition of the value of this tool outside of generating things like direct mail or email campaigns. So, here’s another take on the value of these tools.

[ 0 ] August 24, 2010

Career Tip: Avoid Cell Phone Faux Pas

If you must leave your cell phone on during work hours, make sure that it’s always with you, and that the volume is turned down or the phone is silenced altogether. And use a standard, professional-sounding ringtone.

[ 0 ] August 23, 2010

Offshoring Creative to India

As the economy struggled across the better part of the last decade and developing nations proved able to take on business services in addition to production tasks, outsourcing and offshoring conversations and activities increased. Business leaders looking to take advantage of the cost savings have asked their business unit heads to identify opportunities to offshore activities within their departments. These asks have not excluded creative departments and multimedia design and development and graphic design have been specifically targeted.

[ 0 ] August 17, 2010

Career Tip: Activate Your Network

Join at least one organization where you can regularly mingle with other industry professionals, such as your local AIGA chapter, Adobe User Group, Ad Club, or of course…InSource.

[ 0 ] August 16, 2010

Cella Training—Beyond the Creative: Business Operations for Creative Services Leaders

InSource members are eligible for a $100 discount on the registration fee for Cella’s two-day creative operations training seminar in Philadelphia, PA on October 13–14.

[ 0 ] August 11, 2010

Career Tip: Find magic in the mundane

At a loss for good ideas? The key is knowing where to look. Learn how to spot great ideas each and every day in an exclusive interview with creativity expert and author Sam Harrison.

[ 5 ] August 1, 2010

InSource Opinion Poll: How do you reinvigorate the creativity in your department, to keep design fresh?

Designers in a corporate environment are known to get stale working in templates with limited fonts and color palettes. How do you reinvigorate the creativity in your department, to keep design fresh?

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